If you're considering launching a new website, whether that's a brand new site or a redesign of an existing one, either a web design agency or freelance web designer could be the right choice for you when looking to create a new site.
The biggest difference between these two types of web designers is that agencies are often — but not always — comprised of more than one person and are usually working on projects for multiple clients at once, making them more expensive and less agile, while freelancers are individuals that typically only take on one or two projects at a time.
Keep reading to find out which one is better for you.
If you need a website designed, a good agency will likely be able to provide you with high quality results, because they have the ability to either hire staff or outsource to freelancers to deliver professional web designs.
An agency will often have a team of experienced professionals on call who can handle any type of project, whether it’s simple or incredibly complex. This means that you won’t have to worry about getting stuck with a bad web developer or resource limitations. You’ll also benefit from having access to their larger pool of talent.
Working with an agency can have its drawbacks. Chief among them is the fact that they tend to be a lot more expensive than a freelancer due to the increased overheads
Working with an agency can have its drawbacks. Chief among them is the fact that they tend to be a lot more expensive than a freelancer due to the increased overheads including office space and staff costs.
Because they may be juggling dozens of active clients, an agency may not be able or inclined to rival a freelancer when it comes to the caliber of customer service they can offer.
A freelancer, on the other hand, is more likely to work on just one or two projects simultaneously, so you can be assured you're getting their full attention. This often leads to a more streamlined and efficient timeline for your project.
While a freelancer might not be as experienced as an agency, they can still provide high quality work. They are also better able to adapt to changing needs and requirements. As a result, they can often meet deadlines and deliver what was promised.
Another reason to choose a freelancer over an agency is that a single person can oversee the entire project from the discovery and strategy phase through to copywriting, content creation, design and building the website.
Plus, even if certain elements need to be outsourced to others, the freelancer, as a single point of contact with skin in the game, might be better positioned to handle their contractors.
If you are a startup founder, a small- or medium-sized business owner, or just need a website designed and built quickly, then hiring a freelancer is probably the better option because they have the agility to move at a quicker pace than an agency could.
You can find a good freelancer by asking other businesses for a recommendation based on their experiences. You can also check the directory of Webflow Expert Professional Partners based in Ireland who can provide the services you are looking for.
On the other hand, web design agencies may have the resources to take on larger projects for enterprise level clients because they have more staff members. This means that you will undoubtedly pay more for the project, but you should receive a quality product.
Ultimately, it comes down to your priorities, budget and desired outcomes. If a freelancer can deliver what you're looking for, has a proven track record with testimonials and a design portfolio you like, and their price sits within your budget, then they may be the better option.
If you are looking to create a new website, I can help with the strategy, content creation, design and build phases. Whether you're looking for a template-based Webflow website to cut down the design time, or a fully customised website with bespoke interactions like the awwwards-nominated Prism website I built, I can help you out.
As a certified Webflow Expert I've got the skills and experience to build amazing websites in Webflow.