GCN wanted a way to connect with its audience digitally during the Covid-19 lockdowns of 2020. Working together, GCN and AQ.ie developed the concept for a digital exhibition that would inform and engage its readers, drawing on the magazine’s rich history and the social change it has borne witness to.
After sifting through a vast collection of photography, magazine clippings, archival material and other assets from the 2018 GCN30 exhibition, AQ.ie devised a content strategy for Prism. Working alongside GCN’s in-house content, digital and design teams, Aidan created a sitemap, wireframes and high-fidelity mockups that let Prism feel distinct from GCN while still part of the family, then built the custom website in Webflow. Before launch the site went through thorough quality assurance and optimisation for the best possible experience on mobile, tablet and desktop.
Prism is an ever-evolving digital exhibition that reflects Ireland’s LGBT+ community. The website launched successfully in July 2020 with GCN’s Managing Editor Lisa Connell applauding its UX: “One of my favourite aspects of Prism is its dynamism – it’s a very exciting user experience… I think that the way the content has been brought to life for a digital landscape is really great.”
Prism was an Awwwards Nominee in 2020. Awwwards recognises innovative web design and development.
It has been a pleasure to reconnect and collaborate with Aidan, a former GCN staff member, on such an exciting and dynamic project. Aidan has brought Prism to life in a most fabulous way. His varied skills, expertise and attention to detail make him a fantastic web designer and project manager.
A few lines by email is plenty, or book a 15-minute call to see if AQ.ie is the right fit.