Elegant display fonts are taking the world by storm in 2022 and it's no surprise why — they emanate class and refinement while going against the grain of minimalist, sans-serif modern typography chosen by established startups like Airbnb or Uber.
An elegant display font can bring life to your startup's brand, adding personality, class and sophistication to any company looking to stand out in 2022 and catch the attention of their ideal customers. Let's check out four of the best elegant display fonts for startups.
First up is the Pearl font, a beautifully elegant serif font with playful curves from the Tan Type Co.
The atypical form that the font uses for letters like A, E and G combined with a large difference between stroke weight combine to give this font a lot of personality and making it perfect for startups looking to break the mold with their designs.
which is one of the elegant display fonts for startups looking to show sophistication with their typography
Second is Tangerine, another elegant display font that uses retro curves inspired by typography in the 1970s, although the creator notes that they "didn't want to just copy letters from that era," opting instead to create entirely original letter forms "with a 70s feel".
This punchy font is perfect for any company looking to tap into this decade's ongoing megatrend of nostalgia.
Levaus is another display font that combines a modern, ligature-rich uppercase typeface with elegant accents like those found over the U in the photo. The effect, when used sparingly, can be quite striking.
If planning on using this font, I would suggest to reserve its use for short amounts of copy since reading lots of text in uppercase can become tiring for the reader.
Deglion, our final elegant display font, is another serif typeface uses ligatures to link letters seamlessly, as in the G and the L in the image above.
With gentle curves, this sophisticated font offers 12 beautiful ligatures making it "perfect for adding a unique twist to word-mark logos, monograms or pull quotes".
Deglion can be downloaded for free and used in commercial and personal projects with a subscription to Envato Elements, which is a fantastic resource for designers and marketers offering unlimited downloads across fonts, photos, mockups, illustrations and more, plus itcomes with a 7-day free trial!
Typography can be a powerful part of a brand's visual identity, but it isn't the only aspect of brand that should be taken into consideration.
When paired with a differentiating brand strategy, typography works alongside other tools like a brand's logo, colour palette, tone of voice, or website to communicate a specific message to a startup's ideal customer. If done correctly, it does so in a way the ideal customer can connect with.
A brand's visual identity can be propagated across many different media types, but arguably none is as important as a company's own website.
For customers, it might be the first point of contact they have with a brand, so it's imperative that the experience reflects a brand's strategy.
That makes choosing one of these beautiful responsive Webflow templates for startups an easy win if looking to get off the ground quickly.
If you are a founder looking for help creating a differentiated brand and visual identity for your startup, get in touch using my contact page.