aqie

Legit Coffee Co.

Legit Coffee Co.

Strategy · Photography · Design · Website

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Aidan Quigley's web design mockup for legit coffee co with the text 'legitimately great food and coffee' in an elegant serif font alongside a picture of a coffee cup and illustrations of filament bulbs

The challenge

Legit Coffee Co. has served delicious coffee and food in Dublin 8 since 2015, including a takeaway service throughout the 2020 and 2021 pandemic lockdowns. Legit had a loyal customer base of locals but wanted to attract customers from further afield as the tourism industry reopened and expand its business nationally through the addition of an eCommerce platform. To achieve these goals, they needed a new website that would effectively showcase their mature brand along with the range of food, drinks, and retail goods they stocked.

The approach

With Jamaycon, we clarified the business needs and shaped a digital strategy for Legit’s goals, then formed a site structure around the way customers think, so the site is simple to navigate. The studio explored visual directions before settling on one that complements the elegant, sophisticated direction the company is moving in, and wrote the website copy with Jamaycon alongside the design, which ran from custom wireframes to high-fidelity mockups and an animation and interaction plan. Aidan photographed Jamaycon and the food and drink Legit offers, then built the website and integrated it with a CMS and ecommerce platform.

The result

The Legit Coffee Co. eCommerce website launched successfully in June 2021 and has been highly regarded by existing and new customers alike. Jamaycon was delighted with the photoshoot and the overall look and feel of Legit’s new website.

Photography for Legit Coffee Co.: latte art, coffee and food, a portrait of the owner, and iced drinks.
Legit Coffee Co. website on a tablet, showing gift cards and the café’s story.
Legit Coffee Co. mobile website, showing its coffee range and online shop.
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Aidan has been an absolute pleasure to work with on my website redesign and e-commerce venture! He has a real talent for gleaning exactly the right information to craft a successful digital strategy and website. Aidan has the know-how, keen design sensibilities and attention to detail to deliver a great website experience for the end user and his photography services really helped to set the website apart. I would highly recommend working with him.

Jamaycon Oliveira Figueiredo

Owner, Legit Coffee Co.

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